"If you don't know your case, you can't be creative. If you're not creative, you're not really helping your clients. Supio allows me to actually think like a lawyer and really try and come up with creative approaches to solve my client's problems."

Mark Prince

Founding Attorney at Prince Law Firm

Firm
Location
Marion, Illinois
Practice focus
Personal injury, workers' comp, medical malpractice
Role
Experience
Key Challenge

In Marion, Illinois, where jury awards rarely exceed six figures and personal injury firms typically struggle to scale, Mark Prince made an unusual choice. After 35 years of practice, the sole proprietor of a rural law firm decided to bet on artificial intelligence.

The decision marked a stark departure for Prince, who built his practice in Southern Illinois' conservative legal landscape by focusing on what technology supposedly couldn't replace: hands-on case management.

Yet by December 2023, he found himself confronting a familiar paradox in rural law practice – the very approach that had built his firm's reputation was now constraining its ability to serve a community with growing legal needs.

Prince’s community commitment: 15 minutes with an attorney for everyone

Today, Prince Law Firm handles an array of personal injury cases, from workers' compensation to medical malpractice among others. The practice operates on a simple principle, stated plainly in office policy: "If you're not compassionate, you're not going to be in my office." Every potential client gets at least fifteen minutes with an attorney, regardless of whether the firm takes their case.

"They come to us at usually one of the worst points in their life," Prince explains. "They're hurt, they're suffering. They can't put food on the table. They're worried about paying bills, they can't work and they're injured. And how am I going to pay medical bills?"

Drowning in documentation

Prince frames his practice's mission in broader terms than individual victories. "Our goal is to make our world safer. And every case that we stand up and give voice to someone helps us do that." This philosophy has shaped every aspect of the firm's operations, from initial consultations to final settlements.

But by late 2023, the practice faced a critical challenge. Its reputation for personal attention had created increasing demand, while its commitment to thorough case preparation required time-intensive document review and analysis. The firm's dedication to comprehensive client service needed a solution that could enhance, rather than replace, the human element that had defined its success.

The documentation burden was enormous.

→ Medical chronologies that required meticulous attention to detail

→ Deposition summaries that needed careful context preservation

→ Settlement demands that called for comprehensive document synthesis

→ Mediation materials that demanded quick access to specific details buried in hundreds of pages

Old school meets AI

Mark Prince sits at his desk, watching as Supio’s AI Assistant parses a medical chronology – work that would have consumed his entire morning now completed in minutes. The scene would have been unthinkable months earlier. "I've been doing this a long time. I'm old school," he says, the slight pause carrying decades of traditional practice. "I was very resistant about AI."

His concerns went beyond mere technological skepticism. How could AI be trusted with sensitive client information? What safeguards existed against machine hallucinations? Could technology truly grasp the nuances of legal analysis?

The solution emerged through Supio's specialized legal AI platform. Rather than generic document processing, the system understood the specific demands of personal injury practice. The AI Assistant could parse thousands of pages of medical records, instantly linking insights to source documentation for verification.

During depositions and mediations, the team could instantly surface critical information that might have taken hours to locate manually.

Supio's AI Assistant Deep Dive feature proved particularly valuable for complex cases. Instead of scanning hundreds of pages to track treatment progression or identify causation evidence, attorneys could ask natural questions about the case and receive instant, verified responses.

Most importantly, the platform maintained rigorous professional standards through a multi-layer verification process. Every insight remained linked to source documentation, enabling attorneys to verify findings instantly. This combination of speed and accuracy transformed how Prince Law Firm approached case development.

Ethical innovation

"States have ethical rules where lawyers have to keep up with technology," Prince explains. AI adoption was about fulfilling ethical obligations to clients. "If you're not engaged and you're not using it, you are gonna go the way of the dinosaur... and you're not delivering the best quality service you can to your clients."

This realization shifted the question from whether to adopt AI to how to implement it responsibly. By December 1st, 2023, Prince Law Firm had begun integrating Supio's AI assistant into their practice.

AI powered by people who care

For Prince, Supio stood out by combining cutting-edge AI with outstanding customer support - a rare combination in legal tech. 

"The support has been incredible," Prince notes. "They're totally responsive, almost immediately." 

This hands-on partnership helped the firm fully harness Supio's AI capabilities while adapting the system to their unique practice needs. "We're still tweaking, still learning, and they're right there with us every step of the way."

Multiplying attorney bandwidth

The transformation manifested most visibly in how the firm approached case development. Supio AI became instrumental in:

- Generating comprehensive medical chronologies

- Creating detailed deposition summaries

- Preparing settlement demands

- Organizing mediation materials

The system became a knowledge management platform, creating searchable databases of case elements and preserving institutional knowledge that had previously existed only in attorneys' memories.

Building intelligent workflows

To ensure the quality of AI outputs, Prince Law Firm established a multi-layer verification process:

1) First, every Supio medical chronology passes through expert human review before reaching attorneys. Supio's team verifies accuracy against source documentation, applies professional medical knowledge, and ensures complete citation integrity. Only after rigorous validation does the AI assistant incorporate these insights into its analysis capabilities.

2) Followed by:

- Initial AI analysis of documents

- Prince Law Staff review of AI-generated content

- Attorney oversight of final work product

- Continuous system refinement based on feedback

This approach maintained quality control while leveraging the technology's capabilities.

Maintaining standards at scale

The most profound change emerges not in what the technology does, but in what it enables attorneys to do. "If you don't know your case, you can't be creative," Prince explains. "If you're not creative, you're not really helping your clients. So I think Supio takes that shortcut away and allows me to actually think like a lawyer and really try and come up with creative approaches to solve my client's problems."

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